The concept of marketing and the selling concept are different. In the marketing concept, there is the selling concept. The Selling Concept has characteristics : Sell what you make, Typically for unsought goods, Focus on sales transactions, Driven by excess capacity, and Assumes hard sell customers are satisfied. Whereas, The Marketing Concept has characteristics : Focus on customer wants and needs, Delivering satisfaction, More effectively than competitors, and More efficiently than competitors.
Differences of sales and marketing concept is described as follow. Comparison between Selling and Marketing Concepts :
The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing.